Patricia Urquiola ‘m.a.s.s.a.s.’ armchair for Moroso set/2
Moroso has been working in close collaboration with some of the world’s most talented designers to produce luxury sofas and seating since 1952.
Today the company is headed by the second generation of the Moroso family Roberto and Patrizia Moroso and is an example of how a small Italian artisan-owner company has evolved since it was run until the nineties by Agostino Moroso. The company has always been open to new ideas, from its origins in post-war Italy where there was a culture of ‘doing things and doing them well’, Moroso has been farsighted, daring and certain of the advantage of combining craftsmanship and tailoring with industrial processing techniques to create unique products and by drawing on the worlds of industrial design, contemporary art and fashion. Moroso works with the great designers and is only working with high end materials. Therefore Moroso products are build to last not only contemporary but as timeless design. M.a.s.s..a.s stands for ‘ Moroso Asymmetric Sofa System Adorably Stitched’. Patricia Urquiola :
Blunt blocks rounded and smoothed by some imaginary blade. Geometric order is broken, swept away by a movement, a line which follows the contour. The different faces reveal veins formed by stitching, at times as visible as tacking, at others disappearing. The outer shape seems to be independent from the inner frame and padding.